The Secret of Radiance: Why Swarovski remains the choice of the world's stars
The Swarovski brand has long been an integral part of the world of high fashion and red carpet events. Thanks to its impeccable craftsmanship, bold design, and magical brilliance, these pieces transform the public appearances of stars into real events.
When cameras capture every frame, it is Swarovski crystals that make celebrities shine. Their refined cut and unique play of light create an unforgettable effect of splendor. Any Swarovski jewelry is a blend of tradition and innovation. Thanks to exclusive cutting technologies, the crystals achieve unparalleled purity and brilliance. Their sparkle is so dazzling that they seem to come alive, reflecting light through millions of facets. Wearing Swarovski jewelry is not just a way to highlight individuality but also an opportunity to express uniqueness, confidence, and inner strength. That is why world-class celebrities often prefer the Austrian brand and even become its ambassadors.
Which celebrities choose Swarovski jewelry?
World-famous stars love the brand for its ability to combine luxury and accessibility, allowing them to highlight their unique and distinctive style. Swarovski jewelry is a perfect match for glamorous red carpet outfits and blends seamlessly with diamond pieces. And, by the way, Swarovski stones are no less brilliant, especially under the spotlight. This is why celebrities choose Swarovski pieces for various events, from exclusive boutique openings to solo concert performances.
Ariana Grande
On the red carpet of the Golden Globe Awards 2025, the singer dazzled not only with her impeccable outfit but also with the subtle radiance of the Una Angelic crystal necklace. Completing her delicate look were Stilla drop earrings from the Constella collection, featuring a round clear crystal.
At the WSJ Innovator Awards 2024, the famous singer appeared in Swarovski jewelry that perfectly complemented her elegant gown from Vivienne Westwood Bridal Couture. She chose an exquisite choker adorned with clear octagonal crystals and a rhodium finish, along with the Mixed Cut Matrix Y necklace, composed of Swarovski Zirconia stones in pear and square cuts. Her haute couture look was completed with elegant Millenia earrings with triple crystals and a ring encrusted with stones of the same cut.
For the London premiere of Wicked: Part One, the actress, who is also a Swarovski brand ambassador, wore the elegant Matrix Tennis necklace, a highly feminine Matrix Vittore ring with clear crystals, and miniature Stilla stud earrings. The look was very delicate and feminine, just like Ariana herself.
Ali Wong
Actress Ali Wong made history at the Golden Globe Awards 2024 as the first Asian-American woman to win Best Actress for her role in the Netflix series Beef.
She complemented her restrained red carpet outfit with a luxurious Swarovski necklace made of massive clear crystals arranged in a single row, along with long earrings featuring large and small stones to match.
Jennifer Lawrence
Jennifer Lawrence appeared at the 96th Academy Awards wearing jewelry from the Galaxy Swarovski Created Diamonds collection. The Oscar-winning actress for Best Actress chose an elegant Galaxy Tennis necklace and bracelet. These pieces, inspired by the boundless expanse of space, perfectly accentuated Jennifer’s beauty and charisma.
The star sparkled in a 47-carat Galaxy Tennis necklace featuring lab-grown diamonds of various cuts set in 18-carat white gold. Completing the sophisticated look was a matching bracelet from the same collection, harmonizing perfectly with her refined attire.
Anok Yai
The American supermodel created a real sensation at Met Gala 2024. On the red carpet of the biggest fashion event of the year, Yai chose a form-fitting jumpsuit entirely encrusted with Swarovski gemstones. The idea behind the outfit was to embody one of nature’s elements. In this case, Yai’s attire represented the power of water.
It perfectly combines three shades of blue that seamlessly transition into each other. This ombre effect embodies the smooth flow of water, while the crystals scattered across her chest resemble water droplets. To be precise, 98,000 Swarovski gemstones of various shapes and sizes cover the entire jumpsuit, even adorning her hands and toes.
To draw even more attention to her look, Yai complemented it with 200-carat diamonds in the form of striking earrings, a necklace, and a bold ring from the Swarovski Created Diamonds Galaxy collection.
Kim Kardashian
The extravagant socialite and businesswoman Kim Kardashian is often seen wearing Swarovski jewelry. At one of Beyoncé’s concerts, she wore a bandeau top inspired by the legendary Swarovski Millenia collection. The top was designed as a series of white square-cut crystals of varying sizes. The bold bra was further accentuated with a layered beaded chain, also created in the style of Millenia, extending into a massive choker around her neck and waist.
This later led to a collaboration with the brand. The companies joined forces to create an incredible collection of shapewear and glamorous accessories, allowing every woman to feel like a star. The limited edition was inspired by the Swarovski Millenia line, symbolizing independence and individuality, reflecting each woman’s unique approach to her style. The collection features not only lingerie, bodysuits, and dresses adorned with Swarovski crystals but also body jewelry that can be styled in multiple ways with matching chokers, necklaces, and bracelets.
Paris Hilton
At the opening of the flagship store for Skims shapewear and swimwear, founded by Kim Kardashian, socialite Paris Hilton appeared head-to-toe in a trendy and bold leopard print. To add a dazzling sparkle and create accents in her look, Paris chose a massive choker featuring square-cut transparent Swarovski crystals.
Doja Cat
The famous American rapper often complements her stage outfits with jewelry from the Swarovski brand. At one of her performances at the Coachella festival, the singer wore the Millenia necklace, crafted from a row of blue and aqua octagon-cut crystals. The striking choker was an elegant piece featuring aquamarine gemstones arranged in multiple rows.
On her fingers, the celebrity wore cocktail rings from the Lucent collection, while her wrists were adorned with Letra bracelets featuring orange and blue square-cut crystals. She completed her look with Lucent hoop earrings with a bold blue crystal. All these pieces sparkled brilliantly and multi-dimensionally under the spotlights.
At the Schiaparelli Haute Couture show in Paris in 2023, Doja Cat also shone in Swarovski, but in a more avant-garde interpretation, becoming a true embodiment of jewelry artistry. Not only her outfit but also her skin was covered in 30,000 ruby-red Swarovski crystals, meticulously applied by renowned makeup artist Pat McGrath. Five hours of painstaking work resulted in a truly unique masterpiece, blurring the line between jewelry and haute couture, elevating luxury to a new level.
Angèle
The Belgian singer and songwriter, who made her Coachella debut in 2023, opted for a unique look by rising fashion star Ludovic de Saint Sernin. Her stage costume, adorned with 15,000 Swarovski crystals, perfectly balanced elegance and dynamism.
The design fully reflected Angèle’s joyful character and natural charm, while the rich colors—silver and deep blue—added a special magic to her look. The outfit was adapted for performances with energetic choreography, making it even more spectacular on stage under the spotlights.
Cardi B
In 2023, at the Met Gala, the American rapper stunned the audience with her unique look in a dress custom-designed by Miss Sohee in collaboration with Swarovski.
The luxurious outfit amazed with its refinement and intricate craftsmanship: more than 27,000 Swarovski crystals and pearls were meticulously arranged by hand on the corset and the lower part of the dress in an exquisite pattern inspired by Karl Lagerfeld's mastery. Swarovski crystals in delicate shades of white, pink, and nude shimmered under the spotlight, creating a magnificent glow.
Sara Sampaio
On the red carpet of the Academy Awards, where global stars gathered, Swarovski jewelry was at the center of attention. Victoria’s Secret supermodel Sara Sampaio dazzled at Elton John’s party in a luxurious aquamarine necklace from the Millenia collection, perfectly complemented by a bracelet and earrings in the same style.
Shailene Woodley
At the Vanity Fair event in 2023, the actress appeared in an elegant, monochrome, and minimalist look. Shailene wore a black velvet dress with an open back, accentuated by simple lines without excessive details. The understated yet refined touch was a necklace adorned with transparent Millenia crystals.
Tems
The Nigerian-born singer made a real sensation when she appeared on the red carpet of the Academy Awards in a white gown with a voluminous train from a Ukrainian brand. This dress was later dubbed the "cloud dress." The singer complemented her white "cloud" with one of the most popular rings from the Mesmera collection and long asymmetric Gema earrings.
Viola Davis
At the 2023 Screen Actors Guild Awards ceremony, nominee Viola Davis captivated the audience with her vibrant yellow dress, complemented by jewelry from the Millenia collection — round earrings in golden hues and bracelets in pink and sky-blue tones.
Ashley Park
For her appearance on the red carpet of the 2023 Screen Actors Guild Awards, the star of the series Emily in Paris opted for delicate and layered accessories with transparent crystals, which perfectly accentuated her creamy outfit and the exquisite details of her dress.
Britt Lower
The actress, known for her role in Severance, also shined in Swarovski jewelry at the 2023 Screen Actors Guild Awards. Specifically, she chose a golden dress with a deep neckline and a thick silver belt, which she complemented with the iconic Harmonia cocktail ring and elegant Una earrings.
Harry Styles
British musician Harry Styles, known for his daring approach to fashion, made a real sensation at the 65th Grammy Awards, appearing in a unique outfit by EGONLAB. The full-body jumpsuit was custom-made, crafted from Swarovski Crystal Mesh fabric, and adorned with 250,000 crystals in nine different shades.
Every detail of the costume, handcrafted in Paris over more than 150 hours, mesmerized with its jewelry-like precision. The impressive patchwork design highlighted the British singer’s boldness, individuality, and charisma. Under the spotlights, the crystals reflected the beams of light, creating an incredibly magical visual effect.
Paola & Chiara
At the most prestigious song contest held in Italy, sisters Paola and Chiara embodied elegance, choosing Swarovski jewelry that made their looks unforgettable. The accessories were carefully selected to highlight each of their unique styles.
Graceful crystal compositions perfectly complemented the event's atmosphere. Long gowns with sparkling elements and dazzling earrings, as well as black lace outfits combined with a golden choker and bracelets from the Harmonia collection, became a brilliant example of their refined taste.
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