Articles and useful information from the online store DEKA STORE

preview Swarovski presents a colourful Spring-Summer 2025 collection with Ariana Grande

Swarovski celebrates a landmark moment in its 130-year history with the launch of the Spring-Summer 2025 collection. The collection emphasizes metamorphosis, returning to the past while simultaneously embracing the future. Each piece of jewelry features bold color choices that highlight vibrancy and reference the glamour and aura of the 1960s. 

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    preview Jewelry Trends 2025 — Glitz and Revolution

    To create an interesting outfit, accessories are a must. Need more texture? Chunky necklaces and rings with large stones instantly add depth to any outfit. Too casual? Accentuate the look with sleek gold jewelry. Missing a final touch? A chic watch will tie everything together. 

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      preview How do I find the right watch size?

      To choose the right watch size, measure your wrist circumference using a measuring tape. If it shows between 15 and 18 cm, go for watches with a medium case diameter (from 38 to 42 mm). If your wrist measures more than 19 cm, large wristwatches with a case size of 44–46 mm will suit you.

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        preview 11 cocktail rings that will accentuate your bold personality

        To quickly and easily enhance your outfit, use a striking accessory, such as cocktail rings. They have been worn — and are still worn — primarily on the left hand to distinguish them from wedding rings. Designed to attract attention with their size and color, cocktail rings are a great way to complement a minimalist outfit.

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          preview The best jewelry for mom: from cocktail rings to glittering watches

          Jewelry as a gift will always be relevant. It can be boldly given not only for birthdays, March 8, or New Year but also just like that, without any special occasion, to delight your mother. These can be classic rings or large cocktail rings with bright floral motifs, absolute bestsellers — tennis bracelets.

           

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            preview Leni Klum shines in a tiara and Swarovski Matrix and Millennium jewelry, Candice Swainpol shines in a Mesmera necklace at the Vienna Opera Ball

            Leni Klum and Candice Swanepoel were among the A-list guests who attended the Vienna Opera Ball on Thursday in Austria. Both models created formal looks for the historic event, complementing them with jewelry from Swarovski.

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              preview Swarovski shines at the Vienna Opera Ball 2025

              Last Thursday evening at the Vienna Opera Ball, more than 160 debutantes and their escorts in white ties waltzed with dazzling synchrony across the main floor of the Vienna State Opera. Each young woman wore a white dress of her choice: some opted for minimalist silk gowns in ivory tones, while others chose true ballroom dresses.

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                preview Dazzle your sweetheart with Swarovski jewelry for Valentine's Day

                Who needs words when you have jewelry? To express your love this Valentine's Day, say it with a meaningful gift that embodies your affection in all its intensity. Whether for a partner or a friend, Swarovski's stunning heart-shaped jewelry is designed to reflect the depth of your devotion and the wonders of love. 

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                  preview Gifts for February 14: the best jewelry

                  A jewelry gift for Valentine's Day evokes vivid emotions in women and often brings them genuine delight. The best Valentine’s Day gift is the one a woman will want to show off, something that will always be special. These can be rings, original bracelets, jewelry sets, or even luxury watches.

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                    preview Ariana Grande x Swarovski — capsule jewelry collection

                    The glamour of old Hollywood meets new romance in a capsule collection that celebrates a love for music and the art of timeless style. Co-created by Ariana Grande and Swarovski's global creative director Giovanna Engelbert, every detail of this collection exudes modern elegance and the joy of self-expression.

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                      preview The Secret of Radiance: Why Swarovski remains the choice of the world's stars

                      The Swarovski brand has long been an integral part of the world of high fashion and red carpet events. Thanks to its impeccable craftsmanship, bold design, and magical brilliance, these pieces transform the public appearances of stars into real events.

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                        preview New Year with sparkle: what jewelry to give your beloved for the holiday

                        Choosing a New Year’s gift for your beloved girlfriend — a task that requires attention and a creative approach. A gift in the form of a Swarovski jewelry piece will perfectly fulfill this role, turning your gesture into a symbol of sincere feelings, care, and attention.

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                          preview Swarovski Symbolic necklace and bracelet — an overview of the exquisite collection of crystal jewelry

                          The bracelet from this collection is truly stunning. It receives numerous compliments for its beauty. The craftsmanship is of the highest standard, and it fits comfortably on the wrist. The necklace retains its quality over time, showcasing the durability of the Swarovski brand.

                           

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                            preview Holiday sparkle — Christmas decor with Swarovski crystals

                            Bring the magic of the New Year into your home! Place a shimmering rainbow of colors at the heart of your festive home décor and create a breathtaking winter fairy tale that will leave you spellbound. Feel the magic of the holidays by transforming every room with hanging ornaments, figurines, tableware, and other central elements crafted from sparkling crystals.

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                              preview Ariana Grande embodies the festive and sparkling spirit of Swarovski's new Dream Party campaign. The perfect marriage of style and light

                              Swarovski has introduced the "Dream Party" campaign, dedicated to celebration and elegance. Ariana Grande, the brand's star ambassador, perfectly conveys this dazzling atmosphere. The singer and actress shines in bold and luxurious looks adorned with Swarovski crystals.

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                                preview Necklace sizes: how to choose the right one?

                                The size of the chain is determined by the length of the product and is measured in centimeters. When ordering jewelry online, the size value can be found in the product description, and when buying in a store, on the jewelry label. However, all these sizes and numbers say little about how the product will look on the neck. It is also important to consider your body type: height, build, and face shape.

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                                  preview How to find out your ring size: 6 ways and a size chart

                                  If you don’t know how to find out the size of your finger for a ring, or you want to pleasantly surprise your mother, sister, girlfriend or boyfriend, our recommendations will help dispel doubts and finally make the right purchase.

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